- How Amazon Exploits Small Online Retailers
- YouTube’s 20 Most-Shared Ads in October
- See Candidates’ Google Search Results and Spending in Swing States
- Pew: Social Media Users ‘Relentlessly Negative’ About Politics
- Teachers Say Media-Use Is Harming Kids’ Performance
- RIP Marty — the Inspiration for Nyan Cat
- Capture Quality Audio on Your iOS Device With This Portable Mic
- Startup Turns to Newlyweds for Online Wedding Inspiration
- Commuters Use Online Carpooling to Comply With Post-Sandy Road Rules
- Smartphone, Tablets Used Far More on National Holidays, Google Finds
- Researchers Predict Twitter Trends With 95% Accuracy [STUDY]
- How to Enroll in Ivy-League Classes for Free
- Nokia’s $42 Non-Smartphone Still Has Facebook, Twitter [VIDEO]
- ‘Hitchcock’ Movie Wants Your Eeriest Instagrams
- Wave Riding Robot Survives Sandy’s Wild Waters [VIDEO]
- 45+ Events in PR, Digital Marketing and More
- ‘Halo 4′ Soundtrack Has Record-Setting Debut
- Behind the Scenes of Uncle Drew’s Viral YouTube Sequel [PICS]
- Oprah Endorses Microsoft Surface Tablet: ‘It’s Like a Mercedes!’
- 15 Amazing Acts of Kindness During Sandy [PICS]
- First Look: Nokia’s Lumia 920 Camera Takes on a Parade
- The Movember Mustache Manifesto [INFOGRAPHIC]
- This Is What Social Media Looks Like in the Sandy Blackout Zone [PIC]
- Google Play Has 700,000 Apps, Tying Apple’s App Store
- Facebook Rolls Out Charitable Gifts in Wake of Sandy
- Take a Spectacular 360-Degree Thrill Ride in an F1 Racer [VIDEO]
- LinkedIn Now Has 187 Million Members
- From NY Times Headlines, A Hashtag
- Sandy’s Digital Refugees Seek Wi-Fi Access
- New York Tech Companies Struggle to Rebound After Hurricane Sandy
Posted: 02 Nov 2012 04:22 AM PDT
Small business owner Teri Noboa sold with Amazon for a short time in order to bring exposure to her shop, Childhood Way Boutique, a clothing store for kids with holiday fashions and gifts for baby showers. But that decision came with an unexpected price tag.
Two years after moving her shop to its own website, an empty Amazon storefront still cuts into her sales. Since Amazon has better search engine optimization (SEO) than the tiny Childhood Way Boutique, Noboa has some hefty competition -- with her own products.
Noboa, who has spoken out against Amazon on her blog, explains the problem...
Posted: 02 Nov 2012 04:17 AM PDT
1. Coke Zero – Unlock the 007 in you. You have 70 seconds
In an imaginative and hilarious as, Coca-Cola and its brand Coke Zero challenged unsuspecting train passengers to become James Bond for 70 seconds, dodging obstacles and beautiful women to earn free tickets to watch Skyfall.
With the holiday season approaching, the world of YouTube ads in October was filled with tech commercials. Red Bull, with Felix Baumgartner and other exciting sport ads dominated the social advertising sphere as well.
But the most shared ad was a James Bond-themed Coca-Cola ad. With Skyfall's release jut around the corner, 007's fans are eagerly waiting for this new exciting movie.
Surprisingly, there was only one Halloween ad that made our Top 20, and just three political ads, perhaps Americans just can't wait for the seemingly endless election cycle to be over.
Thanks to our friends at Unruly for compiling this list.
Posted: 02 Nov 2012 03:49 AM PDT
Election Day is just a handful of days away. For President Barack Obama and Gov.Mitt Romney, attracting undecided voters in the swing states -- Nevada, Colorado, Iowa, Wisconsin, Florida, North Carolina, Virginia and Ohio -- is more critical now than ever.
Google Politics and Election published an infographic that examines the spending by both campaigns alongside each candidate's news-related search interest (in the last 30 days) in the most-watched states.
Some highlights: Obama has outspent Romney $61 million to $39 million in swing states. In Ohio, Obama's campaign spent $16 million; Romney's dropped $10 million. O…
Posted: 02 Nov 2012 02:16 AM PDT
A Pew Research Center study released Friday found that the conversation on social media "has been relentlessly negative and relatively unmoved by campaign events that have shifted the mainstream narrative" compared to mainstream media election coverage.
How bad is it? Across Twitter, Facebook and blogs, neither Obama nor Romney had a single week of more positive than negative chatter.
And while 30% of mainstream stories about Obama and 38% of those about Romney from late August to late October were cons…
Posted: 02 Nov 2012 02:01 AM PDT
A new study released on Thursday finds teachers are concerned that the amount and types of electronic media that children interact with at home may be harming their performance in the classroom.
Common Sense Media, a think tank focused on children's media use, polled 685 public and private elementary and high school classroom teachers on how children's increasing use of television, video games, texting, social networking, music and other forms of media is affecting their performance in school.
The study found that 71% of teachers polled said students' media use hurts their attention spans in school, while 59% said students' use of entertainment media has also harmed their ability t…
Posted: 01 Nov 2012 09:15 PM PDT
Marty, the cat which inspired the 8-bit rainbow meme Nyan Cat, passed away Thursday, leaving many heavy hearts in the Internet world.
Nearly 3 years old, the cat was diagnosed with Feline Infectious Peritonitis (FIP), a fatal, incurable disease. Marty's owner, and Nyan Cat creator, Chris Torres adopted Marty in 2010 -- along with another cat, Buster, who died of FIP soon afterwards.
Torres tweeted that Marty began acting strange last week, so he immediately took him to the vet.
"Even with the medical treatment he received he still deteriorated quickly. I've been force feeding him and keeping him warm for three days," wrote Torres.
Marty heavily influenced a lot of my comics an…
Posted: 01 Nov 2012 08:27 PM PDT
Good audio makes a world of difference. Whether you're shooting a video of a school concert, your kid's baseball game or -- ahem -- your cat doing something mundanely adorable, the overall sound quality of your footage is really what makes it or breaks it.
California-based company Blue Microphones recently released Mikey Digital -- a portable microphone for your iOS devices. The plug-and-play stereo mic promises to capture professional-sounding recordings for any videos you shoot.
"It enables you to capture anything with really good clarity," Brian Biggott, chief technology officer at Blue Microphones, tells Mashable. "Most microphones have a sweet spot, and outside of that they s…
Posted: 01 Nov 2012 08:01 PM PDT
Posted: 01 Nov 2012 07:22 PM PDT
After Superstorm Sandy ripped through the East Coast, commuters in the Tri-State area were left stranded with few options. The mass transit system, crippled by flooding and debris, is slowly coming back on line. Until everything is up and running, however, daunting delays are discouraging straphangers from their regular routine.
Instead, commuters are choosing to drive into the city despite 30-minute lines at the gas pumps, dwindling supplies, three-passenger minimums to cross the East River bridges and plenty of gridlock.
Commuters are turning to the social networks to fulfill the three-passenger minimum for cars entering Manhattan issued by Mayor Michael Bloomberg on Wednesday.…
Posted: 01 Nov 2012 06:24 PM PDT
People don't just turn on their BBQs for Labor Day -- they also switch on their smartphones and tablets, recent data from Google shows.
Google says it has seen a consistent spike in mobile searches on holidays over the past year, and an even more pronounced surge in clicks on mobile ads.
On Memorial Day this past May, for instance, searches on smartphones and tablets were up 7% and 25%, respectively, compared to an average Monday. Clicks on mobile ads were even more significant, up 9% and 39% respectively.
Google recorded similar numbers on other shopping-focused national holidays, including Black Friday, when smartphone searches were up 17% and tablet searches were up 40…
Posted: 01 Nov 2012 05:48 PM PDT
Associate Professor Devavrat Shah and student Stanislav Nikolov say their new algorithm predicts trending topics with 95% accuracy an average of 90 minutes faster than Twitter -- sometimes, as early as five hours before.
The algorithm combs through a large sample of tweets -- some that trended well, and some that didn't -- and compares the data to new information to see if there are any patterns. If new tweets look like older tweets that h…
Posted: 01 Nov 2012 05:19 PM PDT
With an Internet connection and some free time you can hear lectures and advice that Ivy-league college students and entrepreneurs are privy to -- and at a much lower cost than they pay.
Online learning community creativeLIVE offers live streamed courses with famous photographers, designers and business leaders. Classes are live streamed in HD from the company's studios in Seattle and San Francisco. The classes are free when they happen, and if you want to own the content you can purchase it for download at a later date for about $99-$149.
Posted: 01 Nov 2012 04:52 PM PDT
The Finnish mobile company is launching the Nokia 109, a cheap non-smartphone with integrated Twitter and Facebook clients. The target of this new phone will be lower-income markets in China, the Asia Pacific region and Europe.
Feature phones like this are still very popular in certain areas of the world. In fact, according to IDC, 264.8 million feature phones were shipped during the past quarter.
Posted: 01 Nov 2012 04:35 PM PDT
Fox Searchlight wants people to tag their eerie snaps with #Hitchshots. Ten people will win autographed posters of the cast, which also includes Scarlett Johansson, Danny Huston, Toni Collette and Jessica Biel.
All of the Instagram submissions will be posted on Hitchshots.com.
In Hitchcock, Hopkins plays the title character and Mirren plays the British filmmaker's wife, Alma Reville, during the making of his controversial horror flick, Psycho.
Posted: 01 Nov 2012 04:06 PM PDT
The robot, called Mercury, is one of a series of Wave Gliders by California-based Liquid Robotics. Mercury was about 100 miles off the New Jersey shoreline collecting atmospheric pressure and wave height data as Sandy battered the coast Monday and Tuesday.
The Wave Glider robots are weather monitoring packages that convert the motion of waves into forward momentum; their goal is to collect tropica…
Posted: 01 Nov 2012 03:45 PM PDT
Whether you're looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable's Events Board has something for you. We picked four of the latest events to be listed to give you an idea of the possibilities for networking, developing skills and moving your business forward. Check these out, or head over to the full listings to find relevant events in your area or preferred destination.
Our events board was recently updated so you can easily sort listings by when they were added. Many event organizers offer a discount code for Mashable readers and feature a YouTube video of a past event so you'll know what to expect. You can also subscribe to…
Posted: 01 Nov 2012 03:35 PM PDT
The soundtrack to the highly-anticipated Halo 4 debuted at number 50 on the Billboard chart this week -- the highest spot ever for a video game soundtrack.
The Halo 4 soundtrack sold 9,000 copies in its first week, putting it at number 50 on the U.S. Billboard 200 charts. It also debuted at number three on the Billboard Soundtracks chart and number nine on the independent albums chart.
Halo 4's soundtrack was produced by Neil Davidge, co-producer of electronic group Massive Attack.
Just as Halo moved to a new developer, from Bungie to 343 Industries, this was Davidge's first time working on Halo's score.
Posted: 01 Nov 2012 03:22 PM PDT
Posted: 01 Nov 2012 03:12 PM PDT
Microsoft's Surface Tablet launched last week to mostly positive reviews, though it hasn't yet attracted the kind of fervor that attended the iPad -- and the company won't yet say how well it's selling.
But the Redmond giant can now bask in one potentially game-changing endorsement from Oprah Winfrey, who has declared the Surface one of her "Favorite Things" of 2012.
"The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight…
Posted: 01 Nov 2012 03:05 PM PDT
Plugs R Us
Free juice! Via BE Love
In the aftermath of Hurricane Sandy, residents of New York and New Jersey have come together in amazing ways. Whether it's allowing people to charge their phones, giving away free food, keeping people informed of current events or simply giving people a place to air frustrations, people are extending a helping hand to those affected by the storm.
Each of the photos in the gallery above shows a touching act of kindess -- strangers helping strangers, friends helping friends, strangers becoming friends.
Want to help? Mashable has collected several ways…
Posted: 01 Nov 2012 02:58 PM PDT
Nokia's yet-to-be-released Lumia 920 has gotten a ton of hype for its PureView camera. So does it live up to expectations?
We recently got our hands on the smartphone and hit the streets of San Francisco with it for the San Francisco Giants World Series Championship parade, snapping shots of the colorful floats as they passed by.
Almost every photo we took with the Nokia 920 was in focus, despite our often awkward shooting angles and minimal focus time. Much like other smartphone cameras, tapping on the screen will bring your subject into focus. With the 920, however, the camera will take a picture as soon as it achieves that focus, so you don't end up in situations where you focus o…
Posted: 01 Nov 2012 02:47 PM PDT
Posted: 01 Nov 2012 02:38 PM PDT
Social media addicts without electricity, cell phone service or Internet access after Hurricane Sandy have found an outlet: Twitter, Sandy Edition.
The photo shows a makeshift Twitter wall, but it appears to look a bit more like Facebook's Timeline. After three days without power, it may all start to look the same though.
"Topic for the day, Cook everything that doesn't smell bad. Yeah chilli!" she wrote.
She even lists current trending topics: #PowersOut, #YOLO and #WeSurvived.
More Coverage of Hurricane Sandy
Posted: 01 Nov 2012 02:21 PM PDT
Microsoft, on the other hand, has just 120,000 apps developed for its Windows Phone.
The availability of apps can go a long way toward influencing consumers, and the number of Android apps available could help increase the market share for Google's operating system. Tell us in the comments, how important are apps to you when you think about purchasing a new mobile device?
Posted: 01 Nov 2012 01:58 PM PDT
Facebook added a new feature to Gifts Thursday: the ability to make charitable contributions in honor of your friends and family. The program kicks off with 11 non-profit partners, including the American Red Cross, the Boys and Girls Club of America and Livestrong.
The social network had invited the press to a Facebook Gifts event in New York scheduled for Thursday, but the event was called off because of Hurricane Sandy. The launch this week presents a great opportunity for the many Americans looking for ways to give back following the storm's devastation in the Northeast and Mid-Atlantic.
Posted: 01 Nov 2012 01:45 PM PDT
Posted: 01 Nov 2012 01:33 PM PDT
The social network for professionals has been growing at a rate of 10 million-15 million users per quarter throughout this year. LinkedIn reported having 161 million members in May and 175 million in August.
The latest numbers came as part of LinkedIn's third quarter earnings report. LinkedIn beat Wall Street estimates, reporting earnings-per-share of $0.22 on revenue of $252 million. Analysts were expecting the company to post earnings-per-share of…
More About: linkedin
Posted: 01 Nov 2012 01:22 PM PDT
New York Times headlines often sound like they are coming from Yoda.
Inspired by those oddly crafted yet distinctive headlines, the Twitter account @NYTPrepositions, a parody account that tweets out their favorite pre-positioned headlines, started a complementary hashtag, #NYTBooks.
On it, people are sharing book titles that they have given a New York Times-style spin. It's pretty fantastic.
According to The Atlantic Wire, the people behind the account and hashtag are Nick Castele, who works at a public radio station in Cleveland, and Rob Mayer, a senior at Northwestern.
Posted: 01 Nov 2012 01:02 PM PDT
This morning I made coffee for my brother-in-law before he started a long commute into New York City, then set out breakfast for my two nieces and sister, who were all sleeping in our guest room.
Scenarios like this are being played out in homes up and down the East Coast in the aftermath of Hurricane Sandy. As millions of people remain without power, there's only so long people can remain camped out in their homes with no heat or lights.
But there's another utility whose absence is causing huge problems, albeit on a less life-threatening level: Internet.
After breakfast, I fired up my laptop and logged in to work. My house was fortunate enough to have the trifecta intact -- p…
Posted: 01 Nov 2012 12:55 PM PDT
"It was like a war. People were disappearing and you didn't know where they went."
That may sound like hyperbole to some, but for John Pavey, the CTO of The Huffington Post, Hurricane Sandy brought back memories of 9/11. Pavey, who is based in Princeton, N.J., pulled an all-nighter during the storm on Monday night as the AOL news site suffered an unprecedented outage. By Tuesday morning, HuffPo was back up and running even though the ISP responsible -- DataGram -- wasn't functioning.
On Thursday, DataGram was awaiting the delivery of a generator and had just a "small amount of water" in its basement. A flood in the basement -- which houses its fuel tanks and sump pumps -- prompte…
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