Friday, 2 November 2012

Mashable: Latest 29 News Updates - including “How Amazon Exploits Small Online Retailers”

Mashable: Latest 29 News Updates - including “How Amazon Exploits Small Online Retailers”

How Amazon Exploits Small Online Retailers

Posted: 02 Nov 2012 04:22 AM PDT


Small business owner Teri Noboa sold with Amazon for a short time in order to bring exposure to her shop, Childhood Way Boutique, a clothing store for kids with holiday fashions and gifts for baby showers. But that decision came with an unexpected price tag.

Two years after moving her shop to its own website, an empty Amazon storefront still cuts into her sales. Since Amazon has better search engine optimization (SEO) than the tiny Childhood Way Boutique, Noboa has some hefty competition -- with her own products.

Noboa, who has spoken out against Amazon on her blog, explains the problem...

Childhood Way Boutique sells a baby product called the Fabien Red Snake Diaper Bag. If you…
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More About: amazon, online retailers, small businesses

YouTube’s 20 Most-Shared Ads in October

Posted: 02 Nov 2012 04:17 AM PDT

1. Coke Zero – Unlock the 007 in you. You have 70 seconds

In an imaginative and hilarious as, Coca-Cola and its brand Coke Zero challenged unsuspecting train passengers to become James Bond for 70 seconds, dodging obstacles and beautiful women to earn free tickets to watch Skyfall.

Click here to view this gallery.

With the holiday season approaching, the world of YouTube ads in October was filled with tech commercials. Red Bull, with Felix Baumgartner and other exciting sport ads dominated the social advertising sphere as well.

But the most shared ad was a James Bond-themed Coca-Cola ad. With Skyfall's release jut around the corner, 007's fans are eagerly waiting for this new exciting movie.

Surprisingly, there was only one Halloween ad that made our Top 20, and just three political ads, perhaps Americans just can't wait for the seemingly endless election cycle to be over.

Thanks to our friends at Unruly for compiling this list.

More About: YouTube, ads, features, trending

See Candidates’ Google Search Results and Spending in Swing States

Posted: 02 Nov 2012 03:49 AM PDT

Election Day is just a handful of days away. For President Barack Obama and Gov.Mitt Romney, attracting undecided voters in the swing states -- Nevada, Colorado, Iowa, Wisconsin, Florida, North Carolina, Virginia and Ohio -- is more critical now than ever.

Google Politics and Election published an infographic that examines the spending by both campaigns alongside each candidate's news-related search interest (in the last 30 days) in the most-watched states.

SEE ALSO: What's Buzzing in the Swing States on Social Media?

Some highlights: Obama has outspent Romney $61 million to $39 million in swing states. In Ohio, Obama's campaign spent $16 million; Romney's dropped $10 million. O…
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More About: 2012 election, Google, Mitt Romney, barack obama, infographic

Pew: Social Media Users ‘Relentlessly Negative’ About Politics

Posted: 02 Nov 2012 02:16 AM PDT

If your Facebook or Twitter feed has been full of hateful, negative comments about Barack Obama, Mitt Romney or politics in general this election season, you're far from alone.

A Pew Research Center study released Friday found that the conversation on social media "has been relentlessly negative and relatively unmoved by campaign events that have shifted the mainstream narrative" compared to mainstream media election coverage.

How bad is it? Across Twitter, Facebook and blogs, neither Obama nor Romney had a single week of more positive than negative chatter.

And while 30% of mainstream stories about Obama and 38% of those about Romney from late August to late October were cons…
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More About: 2012 presidential campaign, Mitt Romney, Politics, Social Media, US, barack obama, trending

Teachers Say Media-Use Is Harming Kids’ Performance

Posted: 02 Nov 2012 02:01 AM PDT

A new study released on Thursday finds teachers are concerned that the amount and types of electronic media that children interact with at home may be harming their performance in the classroom.

Common Sense Media, a think tank focused on children's media use, polled 685 public and private elementary and high school classroom teachers on how children's increasing use of television, video games, texting, social networking, music and other forms of media is affecting their performance in school.

The study found that 71% of teachers polled said students' media use hurts their attention spans in school, while 59% said students' use of entertainment media has also harmed their ability t…
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More About: schools, social media in schools, students

RIP Marty — the Inspiration for Nyan Cat

Posted: 01 Nov 2012 09:15 PM PDT

Marty, the cat which inspired the 8-bit rainbow meme Nyan Cat, passed away Thursday, leaving many heavy hearts in the Internet world.

Nearly 3 years old, the cat was diagnosed with Feline Infectious Peritonitis (FIP), a fatal, incurable disease. Marty's owner, and Nyan Cat creator, Chris Torres adopted Marty in 2010 -- along with another cat, Buster, who died of FIP soon afterwards.

Torres tweeted that Marty began acting strange last week, so he immediately took him to the vet.

"Even with the medical treatment he received he still deteriorated quickly. I've been force feeding him and keeping him warm for three days," wrote Torres.

Marty heavily influenced a lot of my comics an…
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More About: Watercooler, memes, nyan-cat

Capture Quality Audio on Your iOS Device With This Portable Mic

Posted: 01 Nov 2012 08:27 PM PDT


Good audio makes a world of difference. Whether you're shooting a video of a school concert, your kid's baseball game or -- ahem -- your cat doing something mundanely adorable, the overall sound quality of your footage is really what makes it or breaks it.

California-based company Blue Microphones recently released Mikey Digital -- a portable microphone for your iOS devices. The plug-and-play stereo mic promises to capture professional-sounding recordings for any videos you shoot.

"It enables you to capture anything with really good clarity," Brian Biggott, chief technology officer at Blue Microphones, tells Mashable. "Most microphones have a sweet spot, and outside of that they s…
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More About: apps, iOS, iPhone 5, ipad mini, video recording

Startup Turns to Newlyweds for Online Wedding Inspiration

Posted: 01 Nov 2012 08:01 PM PDT

Planning a wedding? Carats and Cake is a new online destination for real wedding photos, real advice, local inspiration and vendor reviews.

More About: Social Media, wedding, wedding planning

Commuters Use Online Carpooling to Comply With Post-Sandy Road Rules

Posted: 01 Nov 2012 07:22 PM PDT

williamsburg bridge sandy

After Superstorm Sandy ripped through the East Coast, commuters in the Tri-State area were left stranded with few options. The mass transit system, crippled by flooding and debris, is slowly coming back on line. Until everything is up and running, however, daunting delays are discouraging straphangers from their regular routine.

Instead, commuters are choosing to drive into the city despite 30-minute lines at the gas pumps, dwindling supplies, three-passenger minimums to cross the East River bridges and plenty of gridlock.

Commuters are turning to the social networks to fulfill the three-passenger minimum for cars entering Manhattan issued by Mayor Michael Bloomberg on Wednesday.…
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More About: Hurricane Sandy, new york city

Smartphone, Tablets Used Far More on National Holidays, Google Finds

Posted: 01 Nov 2012 06:24 PM PDT


People don't just turn on their BBQs for Labor Day -- they also switch on their smartphones and tablets, recent data from Google shows.

Google says it has seen a consistent spike in mobile searches on holidays over the past year, and an even more pronounced surge in clicks on mobile ads.

On Memorial Day this past May, for instance, searches on smartphones and tablets were up 7% and 25%, respectively, compared to an average Monday. Clicks on mobile ads were even more significant, up 9% and 39% respectively.

Google recorded similar numbers on other shopping-focused national holidays, including Black Friday, when smartphone searches were up 17% and tablet searches were up 40…
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More About: Google, Holidays, Search, black friday, paid search, shopping

Researchers Predict Twitter Trends With 95% Accuracy [STUDY]

Posted: 01 Nov 2012 05:48 PM PDT

Researchers at MIT say they've created an algorithm for Twitter that predicts trending topics better than the site's existing equation.

Associate Professor Devavrat Shah and student Stanislav Nikolov say their new algorithm predicts trending topics with 95% accuracy an average of 90 minutes faster than Twitter -- sometimes, as early as five hours before.

SEE ALSO: ShadowMe App Lets You Pretend to Be Someone Else on Twitter

The algorithm combs through a large sample of tweets -- some that trended well, and some that didn't -- and compares the data to new information to see if there are any patterns. If new tweets look like older tweets that h…
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More About: Newsy, Twitter, mit, study, videos

How to Enroll in Ivy-League Classes for Free

Posted: 01 Nov 2012 05:19 PM PDT

With an Internet connection and some free time you can hear lectures and advice that Ivy-league college students and entrepreneurs are privy to -- and at a much lower cost than they pay.

Online learning community creativeLIVE offers live streamed courses with famous photographers, designers and business leaders. Classes are live streamed in HD from the company's studios in Seattle and San Francisco. The classes are free when they happen, and if you want to own the content you can purchase it for download at a later date for about $99-$149.

With each session, there are two students who monitor the Twitter feed and Facebook page to find your questions and ask them in the session.…
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More About: creativeLIVE, education, live streaming, online learning

Nokia’s $42 Non-Smartphone Still Has Facebook, Twitter [VIDEO]

Posted: 01 Nov 2012 04:52 PM PDT

If you're looking for a cheap phone but you don't want to give up tweeting and checking Facebook on the go, no need for a fancy iPhone 5 or a Samsung Galaxy SIII, Nokia has got your back.

The Finnish mobile company is launching the Nokia 109, a cheap non-smartphone with integrated Twitter and Facebook clients. The target of this new phone will be lower-income markets in China, the Asia Pacific region and Europe.

Feature phones like this are still very popular in certain areas of the world. In fact, according to IDC, 264.8 million feature phones were shipped during the past quarter.

SEE ALSO: Nokia's Lumia 510 Is the Cheapest Lumia Yet

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More About: Nokia, feature phone, mobile apps

‘Hitchcock’ Movie Wants Your Eeriest Instagrams

Posted: 01 Nov 2012 04:35 PM PDT

An Instragram contest for the upcoming movie Hitchcock, a love story starring cinema stalwarts Anthony Hopkins and Helen Mirren, is seeking Alfred Hitchcock-inspired photographs.

Fox Searchlight wants people to tag their eerie snaps with #Hitchshots. Ten people will win autographed posters of the cast, which also includes Scarlett Johansson, Danny Huston, Toni Collette and Jessica Biel.

All of the Instagram submissions will be posted on

In Hitchcock, Hopkins plays the title character and Mirren plays the British filmmaker's wife, Alma Reville, during the making of his controversial horror flick, Psycho.

SEE ALSO: Instagram Pics Make Bob Dylan Lyric Video Come A
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More About: Entertainment, Film, Hitchcock, Movies, instagram, photography

Wave Riding Robot Survives Sandy’s Wild Waters [VIDEO]

Posted: 01 Nov 2012 04:06 PM PDT

The open ocean certainly wasn't a choice place to be earlier this week as Hurricane Sandy crept toward the East Coast. A floating robot, however, survived the rough waters in one piece.

The robot, called Mercury, is one of a series of Wave Gliders by California-based Liquid Robotics. Mercury was about 100 miles off the New Jersey shoreline collecting atmospheric pressure and wave height data as Sandy battered the coast Monday and Tuesday.

SEE ALSO: Captivating Hurricane Sandy Photos Taken By Readers

The Wave Glider robots are weather monitoring packages that convert the motion of waves into forward momentum; their goal is to collect tropica…
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More About: Newsy; videos; Hurricane Sandy, climate change, robots

45+ Events in PR, Digital Marketing and More

Posted: 01 Nov 2012 03:45 PM PDT

Whether you're looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable's Events Board has something for you. We picked four of the latest events to be listed to give you an idea of the possibilities for networking, developing skills and moving your business forward. Check these out, or head over to the full listings to find relevant events in your area or preferred destination.

Our events board was recently updated so you can easily sort listings by when they were added. Many event organizers offer a discount code for Mashable readers and feature a YouTube video of a past event so you'll know what to expect. You can also subscribe to
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More About: Events, Events Board, features, maskable

‘Halo 4′ Soundtrack Has Record-Setting Debut

Posted: 01 Nov 2012 03:35 PM PDT


The soundtrack to the highly-anticipated Halo 4 debuted at number 50 on the Billboard chart this week -- the highest spot ever for a video game soundtrack.

The Halo 4 soundtrack sold 9,000 copies in its first week, putting it at number 50 on the U.S. Billboard 200 charts. It also debuted at number three on the Billboard Soundtracks chart and number nine on the independent albums chart.

Halo 4's soundtrack was produced by Neil Davidge, co-producer of electronic group Massive Attack.

Just as Halo moved to a new developer, from Bungie to 343 Industries, this was Davidge's first time working on Halo's score.

SEE MORE: Here's Why You Should Be Excited for 'Halo 4' [VIDEO]

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More About: halo, online gaming

Behind the Scenes of Uncle Drew’s Viral YouTube Sequel [PICS]

Posted: 01 Nov 2012 03:22 PM PDT

The inside story on "Uncle Drew: Chapter 2," a viral YouTube advertising hit featuring two NBA stars disguised as old men while dominating pickup hoopers.

More About: Advertising, Marketing, NBA, Sports

Oprah Endorses Microsoft Surface Tablet: ‘It’s Like a Mercedes!’

Posted: 01 Nov 2012 03:12 PM PDT

Microsoft's Surface Tablet launched last week to mostly positive reviews, though it hasn't yet attracted the kind of fervor that attended the iPad -- and the company won't yet say how well it's selling.

But the Redmond giant can now bask in one potentially game-changing endorsement from Oprah Winfrey, who has declared the Surface one of her "Favorite Things" of 2012.

"It feels like a Mercedes-Benz to me, people!" gushes Oprah in the December issue of O, on newsstands Nov. 6. Her "Favorite Things 2012" list was released online Thursday.

"The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight…
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More About: microsoft, oprah, surface tablet

15 Amazing Acts of Kindness During Sandy [PICS]

Posted: 01 Nov 2012 03:05 PM PDT

Plugs R Us

Free juice! Via BE Love

Click here to view this gallery.

When tragedy strikes, the best of humanity surfaces.

In the aftermath of Hurricane Sandy, residents of New York and New Jersey have come together in amazing ways. Whether it's allowing people to charge their phones, giving away free food, keeping people informed of current events or simply giving people a place to air frustrations, people are extending a helping hand to those affected by the storm.

SEE ALSO: 11-Year-Old Starts Pop-Up Internet Café to Raise Money for Red Cross

Each of the photos in the gallery above shows a touching act of kindess -- strangers helping strangers, friends helping friends, strangers becoming friends.

Want to help? Mashable has collected several ways…
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More About: Hurricane Sandy, Watercooler

First Look: Nokia’s Lumia 920 Camera Takes on a Parade

Posted: 01 Nov 2012 02:58 PM PDT

Click here to view this gallery.

Nokia's yet-to-be-released Lumia 920 has gotten a ton of hype for its PureView camera. So does it live up to expectations?

We recently got our hands on the smartphone and hit the streets of San Francisco with it for the San Francisco Giants World Series Championship parade, snapping shots of the colorful floats as they passed by.

Almost every photo we took with the Nokia 920 was in focus, despite our often awkward shooting angles and minimal focus time. Much like other smartphone cameras, tapping on the screen will bring your subject into focus. With the 920, however, the camera will take a picture as soon as it achieves that focus, so you don't end up in situations where you focus o…
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More About: Lumia 920, Nokia Lumia 920, Samsung Galaxy S III, iPhone 4S

The Movember Mustache Manifesto [INFOGRAPHIC]

Posted: 01 Nov 2012 02:47 PM PDT

All hail Movember! This moustache-centric infographic will give you all you need to know for the hairiest month of the year.

More About: infographics, movember

This Is What Social Media Looks Like in the Sandy Blackout Zone [PIC]

Posted: 01 Nov 2012 02:38 PM PDT

Social media addicts without electricity, cell phone service or Internet access after Hurricane Sandy have found an outlet: Twitter, Sandy Edition.

"This is what life has come to without Internet," Instagram user SamGallo4 said in the caption to the photo above, which was posted Thursday afternoon.

The photo shows a makeshift Twitter wall, but it appears to look a bit more like Facebook's Timeline. After three days without power, it may all start to look the same though.

"Topic for the day, Cook everything that doesn't smell bad. Yeah chilli!" she wrote.

She even lists current trending topics: #PowersOut, #YOLO and #WeSurvived.

Well done.

More Coverage of Hurricane Sandy

[nggallery id=8479]

More About: Hurricane Sandy, Watercooler

Google Play Has 700,000 Apps, Tying Apple’s App Store

Posted: 01 Nov 2012 02:21 PM PDT

Google said Thursday Google Play contains 700,000 Android apps, up from the 675,000 apps it had one month ago. The new count is the same number Apple said last week that its App Store offers.

SEE ALSO: iPhone 5 Compared With Competitors [CHART]

Microsoft, on the other hand, has just 120,000 apps developed for its Windows Phone.

The availability of apps can go a long way toward influencing consumers, and the number of Android apps available could help increase the market share for Google's operating system. Tell us in the comments, how important are apps to you when you think about purchasing a new mobile device?

[via Bloomberg]

More About: App, Google Play, apple, iOS

Facebook Rolls Out Charitable Gifts in Wake of Sandy

Posted: 01 Nov 2012 01:58 PM PDT

Facebook added a new feature to Gifts Thursday: the ability to make charitable contributions in honor of your friends and family. The program kicks off with 11 non-profit partners, including the American Red Cross, the Boys and Girls Club of America and Livestrong.

The social network had invited the press to a Facebook Gifts event in New York scheduled for Thursday, but the event was called off because of Hurricane Sandy. The launch this week presents a great opportunity for the many Americans looking for ways to give back following the storm's devastation in the Northeast and Mid-Atlantic.

In the blog post entitled "Charitable Contributions on Facebook Gifts," Facebook recommends…
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More About: Facebook, Social Good, charity, facebook gifts

Take a Spectacular 360-Degree Thrill Ride in an F1 Racer [VIDEO]

Posted: 01 Nov 2012 01:45 PM PDT

Strap yourself in: Making View created the world's first spherical 360-degree video of a Formula One racer screaming around a racetrack.

More About: 360 panorama, Formula One, Making View, Video

LinkedIn Now Has 187 Million Members

Posted: 01 Nov 2012 01:33 PM PDT

LinkedIn now has more than 187 million members, the company announced in its earnings report Thursday.

The social network for professionals has been growing at a rate of 10 million-15 million users per quarter throughout this year. LinkedIn reported having 161 million members in May and 175 million in August.

By comparison, Facebook recently passed one billion active users and Twitter is estimated to have as many as half a billion users.

The latest numbers came as part of LinkedIn's third quarter earnings report. LinkedIn beat Wall Street estimates, reporting earnings-per-share of $0.22 on revenue of $252 million. Analysts were expecting the company to post earnings-per-share of…
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More About: linkedin

From NY Times Headlines, A Hashtag

Posted: 01 Nov 2012 01:22 PM PDT

New York Times headlines often sound like they are coming from Yoda.

Inspired by those oddly crafted yet distinctive headlines, the Twitter account @NYTPrepositions, a parody account that tweets out their favorite pre-positioned headlines, started a complementary hashtag, #NYTBooks.

On it, people are sharing book titles that they have given a New York Times-style spin. It's pretty fantastic.

According to The Atlantic Wire, the people behind the account and hashtag are Nick Castele, who works at a public radio station in Cleveland, and Rob Mayer, a senior at Northwestern.

"A couple weeks ago, Rob went ahead and reserved @NYTPrepositions. It's been gaining steam ever since,"…
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More About: Watercooler, new york times

Sandy’s Digital Refugees Seek Wi-Fi Access

Posted: 01 Nov 2012 01:02 PM PDT

This morning I made coffee for my brother-in-law before he started a long commute into New York City, then set out breakfast for my two nieces and sister, who were all sleeping in our guest room.

Scenarios like this are being played out in homes up and down the East Coast in the aftermath of Hurricane Sandy. As millions of people remain without power, there's only so long people can remain camped out in their homes with no heat or lights.

But there's another utility whose absence is causing huge problems, albeit on a less life-threatening level: Internet.

After breakfast, I fired up my laptop and logged in to work. My house was fortunate enough to have the trifecta intact -- p…
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More About: Hurrican sandy, digital nomads, power

New York Tech Companies Struggle to Rebound After Hurricane Sandy

Posted: 01 Nov 2012 12:55 PM PDT

"It was like a war. People were disappearing and you didn't know where they went."

That may sound like hyperbole to some, but for John Pavey, the CTO of The Huffington Post, Hurricane Sandy brought back memories of 9/11. Pavey, who is based in Princeton, N.J., pulled an all-nighter during the storm on Monday night as the AOL news site suffered an unprecedented outage. By Tuesday morning, HuffPo was back up and running even though the ISP responsible -- DataGram -- wasn't functioning.

On Thursday, DataGram was awaiting the delivery of a generator and had just a "small amount of water" in its basement. A flood in the basement -- which houses its fuel tanks and sump pumps -- prompte…
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More About: Hurricane Sandy, Startups, new york

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